Field notes

What we've learned, written down.

Short notes from working with small businesses on local search. No SEO theory. What we did, what worked, what didn't.

Featured

The five photos every local business is missing.

And why "more is better" stops being true after twelve.

An honest self-qualification guide.

What questions to ask and what red flags to watch for.

Most businesses over-build. Here's the math.

The script we use. It's shorter than you think.

Why the SaaS playbook doesn't apply here.

The four numbers worth watching. The rest is noise.

Almost always one of three things. We list them.

And why "more is better" stops being true after twelve.