/* =========================================================
   2WS — Main Stylesheet
   Dark editorial. Calm, peer-level, quietly confident.
   ========================================================= */

/* ---------- Fonts ---------- */
@font-face { font-family:'Poppins'; src:url('/fonts/Poppins-ExtraLight.ttf') format('truetype'); font-weight:200; font-style:normal; font-display:swap; }
@font-face { font-family:'Poppins'; src:url('/fonts/Poppins-Light.ttf') format('truetype'); font-weight:300; font-style:normal; font-display:swap; }
@font-face { font-family:'Poppins'; src:url('/fonts/Poppins-Regular.ttf') format('truetype'); font-weight:400; font-style:normal; font-display:swap; }
@font-face { font-family:'Poppins'; src:url('/fonts/Poppins-Medium.ttf') format('truetype'); font-weight:500; font-style:normal; font-display:swap; }
@font-face { font-family:'Poppins'; src:url('/fonts/Poppins-SemiBold.ttf') format('truetype'); font-weight:600; font-style:normal; font-display:swap; }
@font-face { font-family:'Open Sans'; src:url('/fonts/OpenSans-Light.ttf') format('truetype'); font-weight:300; font-style:normal; font-display:swap; }
@font-face { font-family:'Open Sans'; src:url('/fonts/OpenSans-Regular.ttf') format('truetype'); font-weight:400; font-style:normal; font-display:swap; }
@font-face { font-family:'Open Sans'; src:url('/fonts/OpenSans-Italic.ttf') format('truetype'); font-weight:400; font-style:italic; font-display:swap; }
@font-face { font-family:'Open Sans'; src:url('/fonts/OpenSans-Medium.ttf') format('truetype'); font-weight:500; font-style:normal; font-display:swap; }
@font-face { font-family:'Open Sans'; src:url('/fonts/OpenSans-SemiBold.ttf') format('truetype'); font-weight:600; font-style:normal; font-display:swap; }
@font-face { font-family:'Open Sans'; src:url('/fonts/OpenSans-Bold.ttf') format('truetype'); font-weight:700; font-style:normal; font-display:swap; }

/* ---------- Variables ---------- */
:root {
  /* --- Brand colors (unchanged) --- */
  --blue:        #2A7AF5;
  --blue-light:  #5B9EFF;
  --blue-dim:    #1A4F9C;
  --bg:          #111111;
  --bg-page:     #181818;
  --bg-card:     #1E1E1E;
  --bg-card-2:   #242424;
  --bg-code:     #0d0d0d;
  --fg:          #F5F5F5;
  --silver:      #D9D9D9;
  --fg-2:        rgba(200,200,200,0.70);
  --fg-3:        rgba(200,200,200,0.50);
  --border:      rgba(255,255,255,0.07);
  --border-2:    rgba(255,255,255,0.12);
  --font-display:'Poppins','Helvetica Neue',Arial,sans-serif;
  --font-body:   'Open Sans','Helvetica Neue',Arial,sans-serif;

  /* --- Transition --- */
  --ease:        cubic-bezier(.2,.7,.2,1);
  --dur-fast:    150ms;
  --dur:         200ms;
  --dur-slow:    320ms;

  /* --- Layout --- */
  --max-w:       1000px;
  --pad:         64px;
  --pad-mobile:  24px;

  /* --- Spacing scale (8pt grid) --- */
  --sp-1:   4px;  --sp-2:   8px;  --sp-3:  12px;  --sp-4:  16px;
  --sp-5:  24px;  --sp-6:  32px;  --sp-7:  48px;  --sp-8:  64px;
  --sp-9:  80px;  --sp-10: 96px;  --sp-11: 128px;

  /* --- Border radius --- */
  --r-sm:    4px;
  --r-md:    8px;
  --r-lg:   12px;
  --r-pill: 100px;

  /* --- Shadows --- */
  --shadow-card:  0 1px 3px rgba(0,0,0,0.4), 0 4px 16px rgba(0,0,0,0.25);
  --shadow-hover: 0 2px 8px rgba(0,0,0,0.5), 0 8px 32px rgba(0,0,0,0.35);
  --shadow-blue:  0 0 0 3px rgba(42,122,245,0.25);
}

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  background: var(--bg-page);
  color: var(--fg);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.7;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img { display: block; max-width: 100%; }
a { color: var(--blue-light); text-decoration: none; transition: color var(--dur) var(--ease); }
a:hover { color: var(--fg); }
button { cursor: pointer; }

/* ---------- Accessibility ---------- */
.skip-nav {
  position: absolute; top: -9999px; left: 0;
  background: var(--blue); color: #fff;
  padding: var(--sp-3) var(--sp-5);
  font-family: var(--font-body); font-size: 14px; font-weight: 600;
  z-index: 9999; text-decoration: none;
  border-radius: 0 0 var(--r-sm) 0;
}
.skip-nav:focus { top: 0; }

:focus-visible { outline: 2px solid var(--blue); outline-offset: 2px; }
:focus:not(:focus-visible) { outline: none; }
::selection { background: var(--blue); color: #fff; }

/* ---------- Scrollbar ---------- */
::-webkit-scrollbar { width: 6px; }
::-webkit-scrollbar-track { background: var(--bg-page); }
::-webkit-scrollbar-thumb { background: var(--border-2); border-radius: 3px; }
::-webkit-scrollbar-thumb:hover { background: rgba(255,255,255,0.2); }

/* ---------- Typography ---------- */
h1, .h1 {
  font-family: var(--font-display); font-weight: 200;
  font-size: clamp(40px, 5.5vw, 72px); line-height: 1.1;
  letter-spacing: -0.015em; color: var(--fg);
}
h2, .h2 {
  font-family: var(--font-display); font-weight: 300;
  font-size: clamp(26px, 3.5vw, 36px); line-height: 1.2;
  letter-spacing: -0.015em; color: var(--fg);
}
h3, .h3 {
  font-family: var(--font-display); font-weight: 400;
  font-size: clamp(17px, 2vw, 22px); line-height: 1.3; color: var(--fg);
}
.h1-hero {
  font-family: var(--font-display); font-weight: 200;
  font-size: clamp(48px, 7vw, 76px); line-height: 1.05;
  letter-spacing: -0.025em; color: var(--fg);
}
.h1-page {
  font-family: var(--font-display); font-weight: 200;
  font-size: clamp(36px, 5vw, 56px); line-height: 1.1;
  letter-spacing: -0.02em; color: var(--fg);
}
.eyebrow {
  font-family: var(--font-body); font-weight: 600;
  font-size: 12px; letter-spacing: 0.18em;
  text-transform: uppercase; color: var(--blue);
}
.body-muted { font-size: 14px; color: var(--fg-2); line-height: 1.7; }
.caption    { font-size: 13px; color: var(--fg-2); line-height: 1.7; }
.stat-num   { font-family: var(--font-body); font-weight: 600; font-size: clamp(52px,7vw,80px); line-height: 1; letter-spacing: -0.02em; color: var(--blue-light); }
.stat-label { font-family: var(--font-body); font-weight: 600; font-size: 12px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--fg-2); margin-top: 14px; }
.tagline    { font-family: var(--font-display); font-weight: 400; font-size: 12px; letter-spacing: 0.3em; text-transform: uppercase; color: var(--fg-3); }

/* ---------- Layout ---------- */
.inner { max-width: var(--max-w); margin: 0 auto; padding: 0 var(--pad); }
.section    { padding: 100px var(--pad); border-bottom: 1px solid var(--border); }
.section-sm { padding:  60px var(--pad); border-bottom: 1px solid var(--border); }
.section-header { display: grid; grid-template-columns: 180px 1fr; gap: 48px; align-items: baseline; margin-bottom: 56px; }
.grid-2 { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; }
.grid-3 { display: grid; grid-template-columns: repeat(3,1fr); gap: 32px; }

/* ---------- Hero ---------- */
.hero {
  position: relative; background: var(--bg);
  overflow: hidden; border-bottom: 1px solid var(--border);
}
.hero::before {
  content: ''; position: absolute; inset: 0;
  background-size: cover; background-position: center right;
  background-repeat: no-repeat; filter: brightness(0.65); z-index: 0;
}
.hero::after {
  content: ''; position: absolute; inset: 0;
  background: linear-gradient(90deg,#111 0%,rgba(17,17,17,.88) 28%,rgba(17,17,17,.45) 60%,rgba(17,17,17,.25) 100%);
  z-index: 0;
}
.hero > * { position: relative; z-index: 1; }
.hero[data-side="center"]::before { background-position: center center; filter: brightness(0.7); }
.hero[data-side="center"]::after  { background: radial-gradient(ellipse at center,rgba(17,17,17,.40) 0%,rgba(17,17,17,.70) 55%,rgba(17,17,17,.92) 100%); }

.hero[data-texture="perspective"]::before { background-image: url('/assets/hero-textures/grid-perspective.png'); }
.hero[data-texture="city"]::before        { background-image: url('/assets/hero-textures/grid-city.png'); }
.hero[data-texture="topo"]::before        { background-image: url('/assets/hero-textures/grid-topo.png'); }
.hero[data-texture="network"]::before     { background-image: url('/assets/hero-textures/grid-network.png'); }

.hero-inner    { max-width: var(--max-w); margin: 0 auto; padding: 140px var(--pad) 160px; }
.hero-inner-sm { max-width: var(--max-w); margin: 0 auto; padding: 100px var(--pad) 80px; }
.hero-stamp {
  position: absolute; right: var(--pad); bottom: 32px; z-index: 1;
  font-family: var(--font-body); font-size: 10px; color: var(--fg-3);
  letter-spacing: 0.1em; text-transform: uppercase; text-align: right;
}

/* Hero glow — brand blue only, zero hard edges */
.hero-glow {
  position: absolute; inset: 0; z-index: 0; pointer-events: none;
  background: radial-gradient(ellipse 55% 45% at 78% 38%,
    rgba(42,122,245,0.07) 0%, transparent 68%);
}
@media (max-width: 600px) { .hero-glow { display: none; } }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  padding: 13px 26px; border-radius: var(--r-pill);
  font-family: var(--font-body); font-weight: 600; font-size: 12px;
  letter-spacing: 0.04em; border: none; cursor: pointer;
  transition: background var(--dur) var(--ease), color var(--dur) var(--ease),
              border-color var(--dur) var(--ease), opacity var(--dur) var(--ease),
              transform var(--dur) var(--ease);
  text-decoration: none; position: relative;
}
.btn-primary { background: var(--blue); color: #fff; }
.btn-primary:hover { background: var(--blue-light); color: #fff; }
.btn-primary:active, .btn-outline:active { transform: scale(0.97); opacity: 0.9; }
.btn-outline {
  background: transparent; border: 1px solid rgba(42,122,245,0.4); color: var(--blue-light);
}
.btn-outline:hover { border-color: var(--blue); color: var(--fg); }
.btn-text {
  background: transparent; border: none; padding: 13px 8px;
  color: var(--fg-2); font-family: var(--font-body); font-size: 13px; font-weight: 400;
}
.btn-text:hover { color: var(--fg); }

/* Disabled + loading states */
.btn:disabled { opacity: 0.5; cursor: not-allowed; pointer-events: none; }
.btn-loading  { color: transparent !important; }
.btn-loading::after {
  content: ''; position: absolute; inset: 0; margin: auto;
  width: 16px; height: 16px; border-radius: 50%;
  border: 2px solid rgba(255,255,255,0.3);
  border-top-color: white;
  animation: spin 0.6s linear infinite;
}
@keyframes spin { to { transform: rotate(360deg); } }

/* ---------- Nav / Header ---------- */
.site-header {
  position: relative; z-index: 10;
  display: flex; align-items: center; justify-content: space-between;
  padding: 16px var(--pad);
  border-bottom: 1px solid var(--border);
  background: var(--bg-page);
}
.header-logo img { height: 75px; display: block; }
.site-nav { display: flex; align-items: center; gap: 32px; }
.nav-link {
  background: transparent; border: none;
  font-family: var(--font-body); font-size: 13px; font-weight: 400;
  color: var(--fg-2); letter-spacing: 0.02em;
  padding: 8px 0; position: relative; cursor: pointer;
  transition: color var(--dur) var(--ease); text-decoration: none;
}
.nav-link:hover { color: var(--fg); }
.nav-link.is-active { color: var(--fg); font-weight: 600; }
.nav-link::after {
  content: ''; position: absolute; left: 0; bottom: -2px; height: 1px;
  background: var(--blue); width: 0; transition: width 0.22s var(--ease);
}
.nav-link:hover::after,
.nav-link.is-active::after { width: 100%; }
.nav-ind-active { color: var(--fg) !important; font-weight: 600 !important; }

/* Dropdown */
.nav-dropdown { position: relative; }
.nav-dropdown-trigger {
  background: transparent; border: none;
  font-family: var(--font-body); font-size: 13px; font-weight: 400;
  color: var(--fg-2); letter-spacing: 0.02em;
  padding: 8px 0; cursor: pointer;
  display: inline-flex; align-items: center; gap: 5px;
  transition: color var(--dur) var(--ease);
}
.nav-dropdown-trigger:hover,
.nav-dropdown-trigger.is-open { color: var(--fg); }
.nav-dropdown-trigger .arrow { font-size: 9px; transition: transform var(--dur) var(--ease); }
.nav-dropdown-trigger.is-open .arrow { transform: rotate(180deg); }
.nav-dropdown-menu {
  position: absolute; top: calc(100% + 14px); right: 0;
  min-width: 220px; background: var(--bg-card);
  border: 1px solid var(--border); border-radius: var(--r-md);
  padding: 8px; z-index: 20;
  visibility: hidden; opacity: 0; transform: translateY(6px);
  transition: opacity 0.18s var(--ease), transform 0.18s var(--ease), visibility 0.18s;
  pointer-events: none;
}
.nav-dropdown-menu.is-open {
  visibility: visible; opacity: 1; transform: none; pointer-events: auto;
}
.nav-dropdown-item {
  display: block; width: 100%; text-align: left;
  padding: 10px 14px; border-radius: 2px; border: none;
  background: transparent;
  font-family: var(--font-body); font-size: 13px; color: var(--fg);
  cursor: pointer; transition: background var(--dur) var(--ease), color var(--dur) var(--ease);
  text-decoration: none;
}
.nav-dropdown-item:hover { background: rgba(42,122,245,0.08); color: var(--blue-light); }
.nav-dropdown-divider { height: 1px; background: var(--border); margin: 4px 14px; }

/* Mobile toggle */
.mobile-toggle {
  display: none; background: transparent; border: none;
  flex-direction: column; gap: 5px; padding: 6px;
}
.mobile-toggle span { display: block; width: 22px; height: 1px; background: var(--fg-2); transition: all var(--dur) var(--ease); }

/* ---------- Mobile nav — slide in from right ---------- */
.mobile-nav-backdrop {
  display: none;
  position: fixed; inset: 0; z-index: 9;
  background: rgba(0,0,0,0.6);
  opacity: 0; pointer-events: none;
  transition: opacity var(--dur-slow) var(--ease);
}
.mobile-nav-backdrop.is-active { opacity: 1; pointer-events: auto; }

.mobile-nav {
  display: none;
  flex-direction: column; gap: 0;
  position: fixed; top: 0; right: 0; bottom: 0;
  width: min(320px, 85vw);
  background: var(--bg-page);
  z-index: 100; overflow-y: auto;
  padding: 32px var(--pad-mobile);
  transform: translateX(100%);
  visibility: hidden;
  transition: transform var(--dur-slow) var(--ease),
              visibility var(--dur-slow);
}
.mobile-nav.is-active { transform: translateX(0); visibility: visible; }

.mobile-nav > a,
.mobile-nav > .mobile-close-btn {
  display: block; padding: 16px 0;
  border-bottom: 1px solid var(--border);
  color: var(--fg); text-decoration: none;
  background: transparent; text-align: left; width: 100%;
  border-top: none; border-left: none; border-right: none;
}
.mobile-nav > a { font-size: 20px; font-weight: 200; font-family: var(--font-display); cursor: pointer; }

.mobile-close-btn {
  font-size: 14px; color: var(--fg-2);
  cursor: pointer; font-family: var(--font-body);
  font-weight: 400; margin-bottom: 8px;
  border-bottom: none !important;
  padding-bottom: 24px !important;
}

/* Industries collapsible */
.mobile-ind-toggle {
  display: flex; justify-content: space-between; align-items: center;
  width: 100%; background: transparent; border: none;
  padding: 16px 0; border-bottom: 1px solid var(--border);
  font-size: 20px; font-weight: 200; font-family: var(--font-display);
  color: var(--fg); cursor: pointer; text-align: left;
}
.mobile-ind-list {
  overflow: hidden; max-height: 0;
  transition: max-height 0.3s var(--ease);
}
.mobile-ind-list.is-open { max-height: 700px; }
.mobile-ind-list a {
  display: block; padding: 12px 0 12px 18px;
  border-bottom: 1px solid var(--border);
  font-size: 15px; font-weight: 200; font-family: var(--font-display);
  color: var(--fg-2); text-decoration: none;
}
.mobile-ind-list a:hover { color: var(--blue-light); }
.mobile-ind-icon { transition: transform var(--dur) var(--ease); font-size: 14px; }
.mobile-ind-toggle[aria-expanded="true"] .mobile-ind-icon { transform: rotate(180deg); }
.mobile-cta { color: var(--blue-light) !important; }

/* ---------- Glassmorphism card system ---------- */
.service-card,
.blog-card,
.ind-card,
.results-card,
.faq-item {
  background: rgba(30, 30, 30, 0.7);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border: 1px solid var(--border);
  border-radius: var(--r-md);
  box-shadow: var(--shadow-card);
  transition: border-color var(--dur) var(--ease),
              box-shadow   var(--dur) var(--ease),
              transform    var(--dur) var(--ease);
}
.service-card:hover,
.blog-card:hover,
.ind-card:hover,
.results-card:hover,
.faq-item:hover {
  border-color: rgba(42,122,245,0.25);
  box-shadow: var(--shadow-hover);
  transform: translateY(-2px);
}

/* ---------- Service Cards ---------- */
.service-card { padding: 28px 28px 32px; }
.service-card-num   { font-family: var(--font-body); font-weight: 600; font-size: 12px; letter-spacing: 0.18em; color: var(--blue); margin-bottom: 18px; }
.service-card-title { font-family: var(--font-display); font-weight: 200; font-size: 20px; line-height: 1.35; margin-bottom: 12px; }
.service-card-body  { font-size: 14px; color: var(--fg-2); line-height: 1.8; }

/* ---------- Testimonial card ---------- */
.testimonial-card {
  position: relative; max-width: 680px; margin: 0 auto;
  padding: var(--sp-9) var(--sp-8);
  border-left: 3px solid var(--blue);
  border-radius: 0 var(--r-lg) var(--r-lg) 0;
  background: rgba(30,30,30,0.5);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
}
.testimonial-card::before {
  content: '\201C';
  position: absolute; top: var(--sp-5); left: var(--sp-7);
  font-family: var(--font-display); font-weight: 200;
  font-size: 120px; line-height: 1; color: var(--blue);
  opacity: 0.18; pointer-events: none;
}
.testimonial-card blockquote {
  font-family: var(--font-display); font-weight: 200;
  font-size: clamp(18px, 2.5vw, 24px); line-height: 1.5;
  color: var(--fg); font-style: italic; margin: 0; position: relative; z-index: 1;
}
.testimonial-card cite {
  display: block; margin-top: var(--sp-5);
  font-family: var(--font-body); font-size: 13px;
  color: var(--fg-2); font-style: normal; font-weight: 600; letter-spacing: 0.04em;
}

/* ---------- Stats ---------- */
.stats-row { display: grid; grid-template-columns: repeat(3,1fr); gap: 0; }
.stat-cell { padding: 32px 32px 0; border-left: 1px solid var(--border); }
.stat-cell:first-child { border-left: none; padding-left: 0; }
.stats-note { font-size: 13px; color: var(--fg-3); font-style: italic; margin-top: 52px; }

/* ---------- Industry tags ---------- */
.industry-tags { display: flex; flex-wrap: wrap; gap: 8px; }
.industry-tag {
  font-family: var(--font-body); font-size: 11px; font-weight: 600;
  letter-spacing: 0.1em; text-transform: uppercase;
  padding: 6px 12px; border-radius: 2px;
  background: rgba(42,122,245,0.08); border: 1px solid rgba(42,122,245,0.2);
  color: var(--blue-light); text-decoration: none;
  transition: background var(--dur) var(--ease), border-color var(--dur) var(--ease);
}
a.industry-tag:hover { background: rgba(42,122,245,0.15); border-color: rgba(42,122,245,0.4); }

/* ---------- Voice strip ---------- */
.voice-strip-quote { border-left: 1px solid var(--blue); padding-left: 24px; }
.voice-strip-quote p.big {
  font-family: var(--font-display); font-weight: 200; font-size: 22px;
  line-height: 1.5; color: var(--fg); margin-bottom: 16px;
}

/* ---------- CTA Block ---------- */
.cta-block { text-align: center; padding: 140px var(--pad); }
.cta-block h2 { margin: 28px auto; }
.cta-block p  { margin: 0 auto 40px; max-width: 460px; font-size: 16px; line-height: 1.7; color: rgba(245,245,245,0.85); }

/* ---------- Blog ---------- */
.blog-featured-card {
  background: var(--bg-card); border: 1px solid var(--border);
  border-radius: var(--r-md); padding: 48px 56px; cursor: pointer;
  display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center;
  transition: border-color var(--dur) var(--ease), background var(--dur) var(--ease);
  text-decoration: none;
}
.blog-featured-card:hover { border-color: rgba(255,255,255,0.22); background: #242424; }
.blog-featured-thumb { aspect-ratio: 4/3; border-radius: var(--r-md); overflow: hidden; position: relative; }
.blog-card-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; row-gap: 56px; }
.blog-card { cursor: pointer; display: flex; flex-direction: column; gap: 0; text-decoration: none; overflow: hidden; }
.blog-card .eyebrow { padding: 20px 20px 0; }
.blog-card h3 { transition: color var(--dur) var(--ease); padding: 12px 20px 12px; }
.blog-card:hover h3 { color: var(--blue-light); }
.blog-card .body-muted { padding: 0 20px 12px; }
.blog-meta { font-size: 11px; color: var(--fg-3); letter-spacing: 0.08em; padding: 0 20px 20px; }

/* Blog thumbnail — texture by category */
.blog-thumb {
  aspect-ratio: 16 / 9;
  border-radius: var(--r-md) var(--r-md) 0 0;
  background-size: cover; background-position: center;
  overflow: hidden; position: relative;
}
.blog-thumb::after {
  content: ''; position: absolute; inset: 0;
  background: linear-gradient(180deg, rgba(17,17,17,0) 40%, rgba(17,17,17,0.75) 100%);
}
/* Blog post hero backgrounds */
.blog-post-hero { position: relative; overflow: hidden; }
.blog-post-hero::before {
  content: ''; position: absolute; inset: 0;
  background-size: cover; background-position: center right;
  background-repeat: no-repeat; filter: brightness(0.35); z-index: 0;
}
.blog-post-hero::after {
  content: ''; position: absolute; inset: 0;
  background: linear-gradient(180deg, rgba(17,17,17,0.15) 0%, rgba(17,17,17,0.88) 100%);
  z-index: 0;
}
.blog-post-hero > * { position: relative; z-index: 1; }
.blog-post-hero[data-post="gbp-photos"]::before   { background-image: url('/assets/blog/blog-gbp-photos.png'); }
.blog-post-hero[data-post="agency"]::before        { background-image: url('/assets/blog/blog-agency.png'); }
.blog-post-hero[data-post="when-seo"]::before      { background-image: url('/assets/blog/blog-when-seo.png'); }
.blog-post-hero[data-post="keywords"]::before      { background-image: url('/assets/blog/blog-keywords.png'); }
.blog-post-hero[data-post="rank-loss"]::before     { background-image: url('/assets/blog/blog-rank-loss.png'); }
.blog-post-hero[data-post="reviews"]::before       { background-image: url('/assets/blog/blog-reviews.png'); }
.blog-post-hero[data-post="service-area"]::before  { background-image: url('/assets/blog/blog-service-area.png'); }
.blog-post-hero[data-post="ga4"]::before           { background-image: url('/assets/blog/blog-ga4.png'); }

/* Blog card thumbnails — per post */
.blog-card[data-post="gbp-photos"]    .blog-thumb { background-image: url('/assets/blog/blog-gbp-photos.png'); }
.blog-card[data-post="agency"]        .blog-thumb { background-image: url('/assets/blog/blog-agency.png'); }
.blog-card[data-post="when-seo"]      .blog-thumb { background-image: url('/assets/blog/blog-when-seo.png'); }
.blog-card[data-post="keywords"]      .blog-thumb { background-image: url('/assets/blog/blog-keywords.png'); }
.blog-card[data-post="rank-loss"]     .blog-thumb { background-image: url('/assets/blog/blog-rank-loss.png'); }
.blog-card[data-post="reviews"]       .blog-thumb { background-image: url('/assets/blog/blog-reviews.png'); }
.blog-card[data-post="service-area"]  .blog-thumb { background-image: url('/assets/blog/blog-service-area.png'); }
.blog-card[data-post="ga4"]           .blog-thumb { background-image: url('/assets/blog/blog-ga4.png'); }

/* Filter bar */
.filter-bar { display: flex; gap: 8px; flex-wrap: wrap; margin-bottom: 40px; padding-bottom: 24px; border-bottom: 1px solid var(--border); }
.filter-btn {
  font-family: var(--font-body); font-weight: 500; font-size: 11px;
  letter-spacing: 0.1em; padding: 6px 14px; border-radius: 2px;
  background: transparent; border: 1px solid var(--border);
  color: var(--fg-2); text-transform: uppercase; cursor: pointer;
  transition: all var(--dur) var(--ease);
}
.filter-btn:hover { border-color: var(--border-2); color: var(--fg); }
.filter-btn.is-active { background: rgba(42,122,245,0.1); border-color: rgba(42,122,245,0.4); color: var(--blue-light); }

/* ---------- Blog post article ---------- */
.article-body { font-size: 17px; line-height: 1.8; color: var(--fg); }
.article-body p { margin-bottom: 24px; }
.article-body h2 { font-family: var(--font-display); font-weight: 200; font-size: 32px; margin: 56px 0 20px; }
.article-body h3 { font-family: var(--font-display); font-weight: 200; font-size: 24px; margin: 40px 0 16px; }
.article-body blockquote {
  border-left: 2px solid var(--blue); padding: 8px 24px; margin: 40px 0;
  font-family: var(--font-display); font-weight: 200; font-size: 24px;
  line-height: 1.5; color: var(--fg); font-style: normal;
}
.article-body ol, .article-body ul { padding-left: 0; list-style: none; margin-bottom: 40px; }
.article-num-list li {
  display: grid; grid-template-columns: 32px 1fr; gap: 16px;
  align-items: baseline; padding: 16px 0; border-top: 1px solid var(--border);
}
.article-num-list li:first-child { border-top: none; }
.article-num-list .n { font-family: var(--font-body); font-weight: 600; font-size: 12px; color: var(--blue); letter-spacing: 0.14em; }
.article-body a {
  text-decoration: underline; text-decoration-color: rgba(91,158,255,0.4);
  text-underline-offset: 3px; transition: text-decoration-color var(--dur) var(--ease);
}
.article-body a:hover { text-decoration-color: var(--blue-light); }

/* Author bio */
.author-bio {
  display: flex; align-items: flex-start; gap: var(--sp-5);
  padding: var(--sp-6) 0; border-top: 1px solid var(--border); margin-top: var(--sp-7);
}
.author-bio-text { flex: 1; }
.author-bio-name { font-family: var(--font-body); font-weight: 600; font-size: 14px; color: var(--fg); margin-bottom: var(--sp-1); }
.author-bio-desc { font-size: 13px; color: var(--fg-2); line-height: 1.65; }
.author-bio-link { font-size: 13px; color: var(--blue-light); margin-top: var(--sp-2); display: inline-block; }

/* ---------- Forms ---------- */
.form-card {
  background: var(--bg-card); border: 1px solid var(--border);
  border-radius: var(--r-md); padding: 36px;
  display: flex; flex-direction: column; gap: 18px;
}
.form-row   { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.form-group { display: flex; flex-direction: column; gap: 6px; }
.form-label {
  font-family: var(--font-body); font-weight: 600;
  font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--fg-2);
}
.form-input, .form-textarea {
  background: var(--bg); border: 1px solid var(--border);
  border-radius: var(--r-sm); padding: 13px 16px;
  font-family: var(--font-body); font-size: 14px; color: var(--fg);
  transition: border-color var(--dur) var(--ease), box-shadow var(--dur) var(--ease);
  width: 100%;
}
.form-textarea { resize: vertical; }
.form-input:focus, .form-textarea:focus {
  border-color: var(--border-2); box-shadow: var(--shadow-blue);
}
.form-input.is-error { border-color: rgba(255,80,80,0.5); }
.form-error-msg { font-size: 12px; color: rgba(255,100,100,0.9); margin-top: 4px; }
.form-hint   { font-size: 11px; color: var(--fg-2); }
.form-footer { display: flex; align-items: center; justify-content: space-between; gap: 14px; margin-top: 8px; }
.form-note   { font-size: 11px; color: var(--fg-3); max-width: 320px; line-height: 1.6; }
.form-success {
  background: var(--bg-card); border: 1px solid var(--border);
  border-radius: var(--r-md); padding: 40px 36px;
}
.form-success h3 { font-family: var(--font-display); font-weight: 200; font-size: 26px; line-height: 1.3; margin: 14px 0; }

/* ---------- Industry page ---------- */
.pain-list { list-style: none; }
.pain-list li {
  display: grid; grid-template-columns: 36px 1fr; gap: 14px;
  padding: 14px 0; border-top: 1px solid var(--border);
  font-size: 15px; color: var(--silver); line-height: 1.6;
}
.pain-list li:first-child { border-top: none; padding-top: 0; }
.pain-list .n { font-family: var(--font-body); font-weight: 600; font-size: 12px; color: var(--blue); letter-spacing: 0.14em; padding-top: 3px; }
.svc-list { list-style: none; }
.svc-item { display: grid; grid-template-columns: 60px 1fr; gap: 24px; padding: 22px 0; border-top: 1px solid var(--border); }
.svc-item:first-child { border-top: none; padding-top: 0; }
.svc-num   { font-family: var(--font-body); font-weight: 600; color: var(--blue); font-size: 12px; letter-spacing: 0.14em; padding-top: 6px; }
.svc-title { font-family: var(--font-display); font-weight: 200; font-size: 22px; margin-bottom: 8px; }
.pull-quote { font-family: var(--font-display); font-weight: 200; font-size: 28px; line-height: 1.4; letter-spacing: -0.01em; color: var(--fg); }
.ind-stats { display: grid; grid-template-columns: repeat(4,1fr); gap: 24px; }
.ind-stat { padding: 18px 0 14px; border-top: 2px solid var(--border-2); }
.ind-stat .v { font-family: var(--font-body); font-weight: 600; font-size: 32px; line-height: 1.1; color: var(--blue-light); letter-spacing: -0.01em; }
.ind-stat .l { font-family: var(--font-body); font-weight: 600; font-size: 12px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--fg-2); margin-top: 6px; }

/* FAQ — inherits glassmorphism from card system */
.faq-list { list-style: none; display: flex; flex-direction: column; gap: 8px; }
.faq-item { padding: 18px 20px; }
.faq-q {
  font-family: var(--font-display); font-weight: 200; font-size: 18px;
  line-height: 1.4; cursor: pointer; transition: color var(--dur) var(--ease); margin-bottom: 0;
  color: var(--fg);
}
/* Reset <button> defaults for .faq-q */
button.faq-q {
  background: none; border: none; padding: 0;
  width: 100%; text-align: left; display: block;
}
.faq-q.is-open { color: var(--blue-light); margin-bottom: 8px; }
.faq-a {
  font-size: 14px; color: var(--fg-2); line-height: 1.7; max-width: 720px;
  overflow: hidden; max-height: 0; opacity: 0;
  transition: max-height 0.38s var(--ease), opacity 0.3s var(--ease);
}
.faq-a.is-open { max-height: 600px; opacity: 1; }

/* ---------- Results grid ---------- */
.results-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: var(--sp-6); }
.results-card { padding: var(--sp-7); }
.results-card .result-eyebrow { margin-bottom: var(--sp-6); }
.results-card .result-num {
  font-family: var(--font-body); font-weight: 600;
  font-size: clamp(36px, 4vw, 52px); color: var(--blue-light); line-height: 1; margin-bottom: var(--sp-3);
}
.results-card .result-label { font-size: 13px; color: var(--fg-2); line-height: 1.6; }

/* ---------- Breadcrumb ---------- */
.breadcrumb {
  display: flex; align-items: center; gap: var(--sp-2);
  font-family: var(--font-body); font-size: 12px; color: var(--fg-2);
  padding: var(--sp-4) 0; border-bottom: 1px solid var(--border); margin-bottom: var(--sp-8);
}
.breadcrumb a { color: var(--fg-2); text-decoration: none; }
.breadcrumb a:hover { color: var(--fg); }
.breadcrumb-sep { color: var(--fg-3); font-size: 10px; }
.breadcrumb-current { color: var(--fg); }

/* ---------- Section dividers ---------- */
.divider { height: 1px; background: var(--border); }

/* ---------- About ---------- */
.process-list { list-style: none; }
.process-item { display: grid; grid-template-columns: 40px 1fr; gap: 16px; align-items: baseline; padding: 14px 0; border-top: 1px solid var(--border); }
.process-item:first-child { border-top: none; }
.process-num { font-family: var(--font-body); font-weight: 600; font-size: 11px; color: var(--blue); letter-spacing: 0.14em; }

/* ---------- Contact table ---------- */
.hours-table { width: 100%; border-collapse: collapse; }
.hours-table td { padding: 12px 0; border-top: 1px solid var(--border); font-size: 14px; }
.hours-table td:last-child { text-align: right; color: var(--fg); }
.hours-table td:first-child { color: var(--fg-2); }

/* ---------- Footer ---------- */
.site-footer { border-top: 1px solid var(--border); background: var(--bg); }
.footer-top {
  padding: 80px var(--pad) 56px; border-bottom: 1px solid var(--border);
  display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr 1fr; gap: 56px;
  max-width: 1200px; margin: 0 auto;
}
.footer-logo  { height: 75px; display: block; margin-bottom: 22px; }
.footer-desc  { font-size: 13px; color: var(--fg-2); line-height: 1.7; max-width: 280px; margin-bottom: 24px; }
.footer-col-head { margin-bottom: 18px; }
.footer-social { display: flex; gap: 18px; margin-top: 24px; align-items: center; }
.footer-social-link { color: var(--fg-3); display: flex; align-items: center; transition: color var(--dur) var(--ease); }
.footer-social-link:hover { color: var(--fg); }
.footer-links { display: flex; flex-direction: column; gap: 10px; }
.footer-link  { font-size: 13px; color: var(--fg-2); transition: color var(--dur) var(--ease); text-decoration: none; background: transparent; border: none; text-align: left; cursor: pointer; letter-spacing: 0.02em; }
.footer-link:hover { color: var(--fg); }
.footer-bottom { padding: 28px var(--pad); max-width: 1200px; margin: 0 auto; display: flex; justify-content: space-between; align-items: center; gap: 24px; flex-wrap: wrap; }
.footer-legal { font-size: 11px; color: var(--fg-3); letter-spacing: 0.06em; }
.footer-legal-links { display: flex; gap: 24px; }
.footer-legal-link { background: transparent; border: none; font-size: 11px; color: var(--fg-3); cursor: pointer; letter-spacing: 0.06em; text-decoration: none; }
.footer-legal-link:hover { color: var(--fg-2); }

/* ---------- Snapshot ---------- */
.included-list { list-style: none; display: flex; flex-direction: column; gap: 0; margin-top: 32px; }
.included-item { display: flex; align-items: baseline; gap: 14px; padding-bottom: 14px; border-bottom: 1px solid var(--border); font-size: 13px; color: var(--fg); }
.included-item .n { font-family: var(--font-body); font-weight: 600; font-size: 10px; color: var(--blue); letter-spacing: 0.14em; }
.snapshot-lede { font-size: 15px; color: var(--fg-2); line-height: 1.8; max-width: 420px; }
.success-body  { font-size: 14px; color: var(--fg-2); line-height: 1.7; max-width: 440px; }

/* ---------- Services page ---------- */
.service-row { display: grid; grid-template-columns: 80px 1fr 160px; gap: 48px; align-items: baseline; padding: 40px 0; border-top: 1px solid var(--border); }
.service-row:first-child { border-top: none; }
.service-row-title { font-family: var(--font-display); font-weight: 200; font-size: 26px; margin-bottom: 12px; letter-spacing: -0.005em; }
.service-row-body  { font-size: 14px; color: var(--fg-2); line-height: 1.8; max-width: 600px; }
.service-row-link  { font-size: 12px; color: var(--blue-light); letter-spacing: 0.04em; }
.service-row-link:hover { color: var(--fg); }

/* ---------- About info card ---------- */
.about-info-card {
  background: var(--bg-card); border: 1px solid var(--border);
  border-radius: var(--r-md); padding: 32px;
  display: flex; flex-direction: column; gap: 24px;
}
.about-card-row { border-top: 1px solid var(--border); padding-top: 24px; }
.about-links    { margin-top: 32px; display: flex; gap: 24px; flex-wrap: wrap; }
.link-accent    { font-size: 13px; color: var(--blue-light); text-decoration: none; transition: color var(--dur) var(--ease); }
.link-accent:hover { color: var(--fg); }
.link-muted     { font-size: 13px; color: var(--fg-2); text-decoration: none; transition: color var(--dur) var(--ease); }
.link-muted:hover  { color: var(--fg); }

/* ---------- Contact ---------- */
.contact-direct       { display: flex; flex-direction: column; gap: 48px; }
.contact-direct-links { display: flex; flex-direction: column; gap: 14px; }
.contact-direct-link  { font-family: var(--font-display); font-weight: 200; font-size: 24px; color: var(--fg); letter-spacing: -0.005em; text-decoration: none; transition: color var(--dur) var(--ease); }
.contact-direct-link:hover { color: var(--blue-light); }

/* ---------- Responsive ---------- */
@media (max-width: 900px) {
  :root { --pad: var(--pad-mobile); }
  .h1-hero { font-size: 48px; }
  .h1-page { font-size: 40px; }
  h1 { font-size: 48px; }
  h2 { font-size: 28px; }
  .hero-inner    { padding: 80px var(--pad-mobile) 100px; }
  .hero-inner-sm { padding: 64px var(--pad-mobile) 56px; }
  .hero-stamp    { display: none; }
  .inner         { padding: 0 var(--pad-mobile); }
  .section       { padding: 60px var(--pad-mobile); }
  .section-sm    { padding: 40px var(--pad-mobile); }
  .section-header { grid-template-columns: 1fr; gap: 16px; margin-bottom: 32px; }
  .grid-2        { grid-template-columns: 1fr; gap: 40px; }
  .grid-3        { grid-template-columns: 1fr; gap: 24px; }
  .stats-row     { grid-template-columns: 1fr; gap: 0; }
  .stat-cell     { border-left: none; border-top: 1px solid var(--border); padding: 32px 0; }
  .stat-cell:first-child { border-top: none; }
  .stat-num      { font-size: 52px; }
  .blog-featured-card { grid-template-columns: 1fr; padding: 32px; }
  .blog-featured-thumb { display: none; }
  .blog-card-grid { grid-template-columns: 1fr; gap: 36px; }
  .service-row   { grid-template-columns: 1fr; gap: 12px; }
  .service-row-link { display: none; }
  .form-row      { grid-template-columns: 1fr; }
  .cta-block     { padding: 80px var(--pad-mobile); }
  .ind-stats     { grid-template-columns: repeat(2,1fr); }
  .results-grid  { grid-template-columns: 1fr; }
  .footer-top    { grid-template-columns: 1fr 1fr; gap: 40px; padding: 48px var(--pad-mobile) 40px; }
  .footer-bottom { padding: 24px var(--pad-mobile); }
  .site-nav      { display: none; }
  .mobile-toggle { display: flex; }
  .mobile-nav    { display: flex; }
  .mobile-nav-backdrop { display: block; }
}
@media (max-width: 600px) {
  .ind-stats      { grid-template-columns: 1fr 1fr; }
  .footer-top     { grid-template-columns: 1fr; }
  .blog-featured-card { display: none; }
  .form-footer    { flex-direction: column; align-items: flex-start; }
}

/* ---------- Utilities ---------- */
.hidden   { display: none !important; }
.sr-only  { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; }
.mt-4   { margin-top: 16px; }  .mt-6  { margin-top: 24px; }  .mt-8  { margin-top: 32px; }
.mt-10  { margin-top: 40px; }  .mt-12 { margin-top: 48px; }
.mb-3   { margin-bottom: 12px; } .mb-4 { margin-bottom: 16px; } .mb-6 { margin-bottom: 24px; } .mb-8 { margin-bottom: 32px; }
.mb-stack { margin-bottom: 18px; }
.text-muted { color: var(--fg-2); } .text-fg3 { color: var(--fg-3); }
.list-clean { list-style: none; }
.grid-align-start { align-items: start; }

/* ---------- Hero helper classes ---------- */
.hero-eyebrow    { margin-bottom: 32px; }
.hero-eyebrow-sm { margin-bottom: 28px; }
.hero-headline   { max-width: 820px; margin-bottom: 32px; }
.page-headline   { max-width: 720px; margin-bottom: 28px; }
.hero-lede    { font-size: 17px; line-height: 1.7; color: var(--fg-2); max-width: 520px; margin-bottom: 48px; }
.hero-lede-sm { font-size: 16px; line-height: 1.7; color: var(--fg-2); max-width: 540px; }
.hero-actions { display: flex; gap: 14px; flex-wrap: wrap; align-items: center; }
.hero-fill    { min-height: 80vh; }
.hero-inner-md { max-width: var(--max-w); margin: 0 auto; padding: 100px var(--pad); }

/* ---------- Section surfaces ---------- */
.bg-base { background: var(--bg); }
.bg-pg   { background: var(--bg-page); }

/* ---------- Eyebrow spacing ---------- */
.section-eyebrow    { margin-bottom: 40px; }
.section-eyebrow-sm { margin-bottom: 18px; }
.section-eyebrow-xs { margin-bottom: 12px; }

/* ---------- CTA headline ---------- */
.cta-headline {
  font-family: var(--font-display); font-weight: 200;
  font-size: clamp(36px, 5vw, 52px); line-height: 1.15; letter-spacing: -0.02em;
  margin: 28px auto; max-width: 560px;
}

/* ---------- Typography helpers ---------- */
.text-15 { font-size: 15px; line-height: 1.8; color: var(--fg); }
.text-14 { font-size: 14px; line-height: 1.8; color: var(--fg-2); }
.text-13 { font-size: 13px; line-height: 1.7; color: var(--fg-2); }

/* ---------- Process grid ---------- */
.process-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--sp-8);
}
.process-col {
  position: relative; padding-top: var(--sp-7);
  border-top: 1px solid var(--border);
}
.process-step-num {
  font-family: var(--font-display); font-weight: 200;
  font-size: 88px; line-height: 1; letter-spacing: -0.03em;
  color: var(--fg-3); margin-bottom: var(--sp-4); display: block;
}
.process-step-title { font-family: var(--font-display); font-weight: 200; font-size: 24px; line-height: 1.3; margin-bottom: 14px; }
.process-step-body  { font-size: 14px; color: var(--fg-2); line-height: 1.75; }
.process-col:not(:last-child)::after {
  content: ''; position: absolute; top: calc(var(--sp-7) + 44px); right: calc(var(--sp-8) / -2);
  width: var(--sp-8); height: 1px;
  background: linear-gradient(90deg, var(--border) 0%, transparent 100%);
}

/* ---------- Quote strip ---------- */
.quote-strip {
  padding: var(--sp-10) var(--pad);
  background: var(--bg);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.quote-strip blockquote {
  max-width: var(--max-w); margin: 0 auto;
  font-family: var(--font-display); font-weight: 200;
  font-size: clamp(22px, 3vw, 36px); line-height: 1.4;
  color: var(--fg); border-left: 3px solid var(--blue);
  padding-left: var(--sp-7); font-style: normal;
}

/* ---------- will-change hints ---------- */
.js-anim, .hero-inner, .mobile-nav { will-change: transform, opacity; }

/* ---------- Responsive helpers ---------- */
@media (max-width: 900px) {
  .hero-inner-md { padding: 64px var(--pad-mobile); }
  .cta-headline  { font-size: 40px; }
  .process-grid  { grid-template-columns: 1fr; gap: var(--sp-6); }
  .process-col   { padding: 28px 0; }
  .process-col:first-child { padding-top: 0; }
  .process-col::after { display: none; }
  .quote-strip   { padding: 56px var(--pad-mobile); }
  .quote-strip blockquote { font-size: 24px; padding-left: var(--sp-5); }
  .contact-direct { gap: 32px; }
  .contact-direct-link { font-size: 20px; }
  .about-links   { flex-direction: column; gap: 10px; }
  .results-grid  { grid-template-columns: 1fr; }
}

/* =========================================================
   ANIMATIONS
   ========================================================= */

@keyframes fadeIn     { from { opacity: 0; } to { opacity: 1; } }
@keyframes pageExit   { to { opacity: 0; } }
@keyframes scrollReveal { to { opacity: 1; transform: none; } }
@keyframes heroEntrance {
  from { opacity: 0; transform: translateY(20px); }
  to   { opacity: 1; transform: none; }
}

/* Page enter/exit */
main { animation: fadeIn 0.4s ease both; }
main.page-exit { animation: pageExit 0.12s ease forwards; pointer-events: none; }

/* Hero entrance (page load) */
.hero-inner { animation: heroEntrance 0.7s var(--ease) both; }

/* Scroll-reveal */
.js-anim { opacity: 0; transform: translateY(16px); }
.js-anim.anim-in { animation: scrollReveal 0.55s var(--ease) forwards; }

/* Grid stagger */
.grid-3 .js-anim:nth-child(2) { animation-delay: 0.07s; }
.grid-3 .js-anim:nth-child(3) { animation-delay: 0.14s; }
.grid-3 .js-anim:nth-child(4) { animation-delay: 0.07s; }
.grid-3 .js-anim:nth-child(5) { animation-delay: 0.14s; }
.grid-3 .js-anim:nth-child(6) { animation-delay: 0.21s; }
.results-grid .js-anim:nth-child(2) { animation-delay: 0.07s; }
.results-grid .js-anim:nth-child(3) { animation-delay: 0.14s; }
.process-grid .process-col:nth-child(2) { animation-delay: 0.09s; }
.process-grid .process-col:nth-child(3) { animation-delay: 0.18s; }
.ind-stats .js-anim:nth-child(2) { animation-delay: 0.07s; }
.ind-stats .js-anim:nth-child(3) { animation-delay: 0.14s; }
.ind-stats .js-anim:nth-child(4) { animation-delay: 0.21s; }
.pain-list li.js-anim:nth-child(2) { animation-delay: 0.05s; }
.pain-list li.js-anim:nth-child(3) { animation-delay: 0.10s; }
.pain-list li.js-anim:nth-child(4) { animation-delay: 0.15s; }
.pain-list li.js-anim:nth-child(5) { animation-delay: 0.20s; }
.stats-row .js-anim:nth-child(2)   { animation-delay: 0.10s; }
.stats-row .js-anim:nth-child(3)   { animation-delay: 0.20s; }

/* Reduced motion — hard kill */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    transition-duration: 0.01ms !important;
  }
  .hero-inner { animation: none; }
}